Industry Project - Burberry

Day One ( Week One) 

Our first two week project is the "Industry" group project. The aim of this project is to study the work of successful practitioners, and respond to it with a concept for their Autumn/Winter 2014 collection. Within our groups we had to each choose a role to play so that we were able to build up a team of designers, textile designers, photographers, stylists, make-up artists, and even a marketing person, to work towards an accomplished idea for a collection. This task will then give us all as individuals a clearer insight as to what it could be like to be a part of the industry we aspire to work in.  

To initially become inspired, we were given brief presentations on five established Fashion houses, including Burberry, Prada, Mary Katrantzou, J.W Anderson, and Comme Des Garcons. The presentations were designed to give us the key information we needed to know about the history of each brand, their target market, signature garments or iconic features, patterns , colours, inspiration, and the type of garments they design from ready to wear to Haute Couture. These presentations were most definitely useful for the group as a whole, because some of us were unfamiliar with some of the brands, in particular Comme Des Garcons, so it was helpful to become more aware of some contemporary designers.  

To form our groups we all wrote down two Fashion houses we would like to work for, and which role we would like to play within that team. I wrote Burberry as my first choice as it is one of my favourite timeless British brands, and also Mary Katrantzou because of her exciting prints and her use of inspiration from personal objects. I was excited to be put into the Burberry group, and I put myself forward as a Womenswear designer because I felt as though I could contribute more strongly to the group being a part of that field. We began with a group discussion about our roles and how we can all contribute as individuals to the team. It was really interesting to listen to my peers discuss their chosen roles, as I haven't had the oppourtunity to work alongside some of my classmates yet or looked at their ideas and different ways of working, so I am excited to work with my peers who have interests in different areas of Fashion to myself. 

It was diffciult at first to gather an initial concept from our group, as we all had such individual ideas, especailly becasue everyone has their own interests and ways they like to work. We discovered that the best way to listen to everyones views was to start with an initial mind map. We all brainstormed ideas abiut the identity of Burberry, their target market, iconic garments, fabric choices, colour schemes,  and just the general feel we get as individuals when thinking about Burberry as a Brand. This was not only helpful in terms of gaining a greater understanding of the brand we are working for, but it was also a great way of listening to how we all might interpret Burberry within our chosen roles to come up with a new concept for their collection. 

I think that creating a mind map collectivly as a group is going to be essential for the success of this project, as it is something that we can all refer back to for ideas so that our work carries the same message and all links together. I persoanlly find group work quite difficult, as sometimes the concept can be lost when allot of people are working together and constantly sharing ideas, however having an inital refernce like a group mind map will most definatly help our group work towards a really acomplished outcome. 

Day two 

It was important that our group had a theme to inspire a unique concept for Burberry, and to generate some new ideas we became inspired by British Paganism. The theme itself is quite dark and eerie, which has a strong contrast to Burberrys clean cut style, so this should result in some really interesting ideas and design concepts. We also really liked the connection between Paganism and Burberry. I felt as though the organic objects and being at one with the natural outdoors which relates to paganism, has a strong relationship to the idea of  Burberry being all about outerwear and dressing for the typical British weather, so the mix of the two will bring an exciting edge to our ideas.

Moving forward we began to think about how we were going to approach our roles as individuals. Being a womenswear designer, it was important that I worked closely alongside Joanna who is designing for menswear, and of course the accessories team. The womens collection for Burberry normally stems from the mens, so its vital that the design team work closely throughout the project, so that our collections interlink with our theme, and remain true to the traditional style of Burberry, so our work is not vastly different but still incorporates our own individual twist. 

We started by referring back to our initial mind map, and our British Paganism mood board. We wanted to find an aspect of them that we can all carry through into our designs, even if we interpret them differently. I personally was very drawn to some of the Pagan symbols. I loved the intricacy of them, and how the shapes interlocked with one another. We decided as a group to pick three of the same Pagan symbols that we all found interesting to incorporate into our work. 

The three symbols we chose were really quite angelic, and I was already imagining them merging into one pattern or interlocking with each other to form a decorative design feature. I was already familiar with a collection Burberry have recently done using laser cutting. They designed a really stunning laser cut trench coat, and also used the designs on smaller areas of pencil skirts and blouses. This inspired me to maybe re work that idea and use the Pagan symbols to form a new laser cut design. The best way for me to visualise and develop this idea was to actually model it onto a figure and see how the patterns could work together, so I cut some basic silhouettes from paper and moved onto the stand.

Burberry is a very refined and minimalistic brand, so I began by focusing on smaller areas of detail on singular parts of the garment which was the collar for a new Trench coat. I began with ideas for a new collar shape because I wanted to play on the fact that the Trench coat will be an iconic part of the A/W14 collection, and changing the collar shapes and detailing could be quite interesting. I know that Burberry pay strong attention to detail, and I think that this concept could bring a whole new dimension to the collection. I tried to make the collar shape a little more dramatic, so I thought that altering the shape to be circular as oppose to sharp and square could bring an interesting contrast to the prominent detailing of the Pagan symbols. I played around with the different paper templates quite allot, and moved them around onto different areas of the neck to see what worked and what didn't. I much preferred the collar shape when it fell across the shoulder and chest of the manikin,  because I felt it draped a lot better onto the figure and was more representational of the elegance of Burberry , as oppose to the choker style collar which I also experimented with. 

The way I like to design personally is in quite a dramatic and exaggerative way, and as I continued to work onto the stand a member of my group noticed that my ideas may be a little too over the top for Burberry. This was a great oppourtunity for me to refer back to our mind map, and more importantly discuss with the menswear designer as to how I can overcome my problem. I noticed that the menswear designer took a different approach to me in developing her ideas. She began by making some rough initial sketches, which helped her to really capture the silhouette of Burberry and understand the basic foundations of their style. She advised me to begin to make some rough sketches of my own, and then perhaps refer back to her and see how our collections can merge together a bit better, whilst still working to our own individual style. 

Day three

Today I wanted to really try and overcome the problem of my designs being too over powering for Burberry. I thought that the best way to understand the simplicity of their silhouettes was to research into some of their previous collections. I referenced back to their A/W13, and A/W14 collections to get an idea of the shapes and cuts that they carry throughout their collections, and how they've modernised their designs over time. The biggest difference in their recent collections to their older ones was their use of fabrics. The way they have developed their use of fabrics has resulted in even more opulent designs.  For example they have introduced Laminated leather and calf skin trench coats, as oppose to the traditional cotton. They also introduced more of a sheer organza material into the pencil skirts, mixed with a silk collared shirt, showing how they convey contrast through fabric as oppose to design features.

This research really showed me how Burberry remain to keep their heritage style of designing wearable Fashion. The customary style within their collections will always stay the same, so even though they may modernise the trench coat with a new fabric for example, the style of the coat has not changed, and thats the same throughout most garments within their collection. This has therefore inspired me to design keeping the traditions of Burberry in mind and not move away from it too much, so I made some quick sketches from my researched images to help me with this.

I then started to think about the garments I would like to include into my collection. I designed some quick roughs where I was thinking about the types of jackets and trenches I could design, blouses, shirts, pencil skirts, and a few dresses. These garments are most relevant to Burberrys womenswear collections, and it being quite a traditional brand I didn't want to focus on garments such as trousers that are not over apparent in their porsum wear. 

 Designing quite quickly is something I have learned to get used to, and I find it extremely effective in collecting allot of ideas and really capturing the the sort of contour I want to design towards. It did become difficult at times, especially because I wanted to keep my research in mind and not design something thats irrelevant to the style of Burberry, but at the same time I wanted to design using new and fresh ideas. 

My rough sketches were not only helpful for me to become more selective when designing for my final collection, but they were also great for the rest of my group to look at as well, as they were able to select the roughs that they thought would work for the collection and those that didn't, so it was helpful to gather the opinion of my group and to keep working collectively as a team.  

Day Four 

The next stage was to move onto refining my design concepts, so that I can move onto a final collection. Creating a large bulk of roughs was really effective in establishing the right silhouette and style that I should progress my designs towards. I began to really narrow down my  roughs, and worked closely with Joanna the menswear designer to do so. It was important that we both selected similar design concepts that we wanted to push forward, as it was vital that there was a clear link between the two collections. We both agreed on the fact that there should be a balance within the collection in terms of putting outfits together. We met with the styling and promotion team, and they were able to give us some great advise on how to put together our collection. We didn't want the focus to be just on the signature trench coat, because although its important part of the brand we wanted to really show how we've modernised the collection and made changes.

To start my designs for the collection I began to design straight onto a figure, and this really helped me and my group to see how a garment would actually fall onto a more bodily form. I tried to design around 15-20 refined outfits, mixing and matching pencil skirts with jackets, and blouses beneath trench coats. 

I also sketched our laser cutting design features onto some of the garments, and this really showed the identity of our brand and how we've put our own twist onto it. This was the last important part of the design stage for me and my group, as we were able to select the ten final designs  for our A/W13 collection.  

Day 5

Today was the last day for me and my group to work towards our final outcomes before our presentation tomorrow. For myself and Joanna, it was important that we used our time to complete our illustrations for the  collection. It was quite difficult to ensure that our designs marriged together, because we both liked to design in different ways, and sometimes the communication between us got lost. It became harder to design together because we were a little rushed, and perhaps didn't manage our time effectively as we only left ourselves a day to complete our final illustrations.

I worked using design pens for my finals, working towards our group colour scheme of very earthy browns, greens and yellows. I wasn't  at all happy with my final illustrations for this project, as I felt that it was hard for me to connect with a brand as simplistic as Burberry, because I prefer to design so elaborately. To me, my illustrations looked very unprofessional and were not representative of how I normally like to work. I think that using a felt tip pen made it harder to achieve the correct colour palette, and I was unable to really highlight the intricacy of the laser cut detailing which I was a little disappointed about. I spoke to one of my tutors about ways I can improve upon my design work, and she suggested broadening my skills in illustrator and photoshop, so that I am able to achieve a more refined form and clearer colour palette. 

Final outcome

For my final outcome I wanted to design something that Incorporated my Turkish culture, and the symbolic Turkish evil eye that I have used for inspiration throughout my project. Warm greens, blues, and yellows have also been a constant colour theme throughout my sketchbook, and are representive of the Turksih culture, so it was important for me to incorporate this into my final outcome.

My designs throughout my sketchbook have been focused around the oval shape of the Turkish eye, which I extracted and turned into a large exaggerated shape. This shape has reaccured through each week, especially throughout design week where I used it to design huge collars and sleeves. 

For my final outcome I wanted to use this shape to form something unusual and exaggerated in the style of an accessory. Accessories week was the one i most enjoyed, and I loved the wired shoulder piece I made. I wanted to develop this by making an extended version, in a "body armer" style. 

To inspire my idea, I looked at accessories designer Iris Van Herpen, who is known for designing really beautiful jewellery in the form of costumes or body pieces. I made a mood board of some of her really eccentric pieces where she has used circular shapes. I loved how the shapes she uses interlock with eachother, and that was an idea I wanted to take further. 

To began by working on the stand to develop my idea, as I find it the best way to see how something is going to look on a bodily form. I cut out the circular shapes I wish to use for my design, and interlocked them into endless variations of ideas for my outcome.

I particularly liked the way the shapes naturally fell around the bodice, so that had me more confidence in my idea to make a body piece.

I already had the skills to make my piece, as I used the same materials and processes as I did for accessories week. The wire itself is really lightweight, and is easy to manipulate so I enjoyed using it to form my shapes. 

Joining my final outcome together was a little but of trial and error, because although I was focused on the overall shape I wanted to form, I also found it more interesting to let the shapes interlock quite freely, and this gave more of a delicate look overall which I love.

I do feel however, that the way the shapes have been interlocked took away the visibility of some of the initial ovals. I feel as though the angelic shapes got lost within the joining of the piece, and perhaps making the gaps between each shape bigger could have over come this. 

Final Photoshoot 

Knitwear

Knitwear day one

Day one of knitwear was learning the basics of the machine and how to create simple knitwear designs. I am used to knitting by hand so learning on a machine was something new and exciting for me.

I am glad we were able to work at the machines in partners because I personally enjoy teamwork and learning new things from my peers. We began by ensuring that we understood how to set up the machine and all the basics of how we are going to crate a row of knitting. we went through tutorials of how to create each type of knit first, and then went back and created samples. at first I found threading up the machine quite fiddly, and casting the yarn onto each individual needle was quite a tedious process, however my partner and myself quickly got the hang of it after having to re do it so many times! 

Once the machine was threaded we simply moved the carriage along the machine and A row of knitting was created. I was really shocked at how quick and easy it is to create continuous rows of knitting that would take hours by hand but seconds on this machine!! 

This was the basic process we had to carry out before we started any sort of technique so I think all of my peers including myself got used to this process quite quickly  and mangGed to create a basic row of knitting without any problems. 

Myself and my partner found the cable knit and honeycomb technique the most difficult, and we had many attempts at this before making a successful sample. the cable knit techniques involved lifting three rows of knitting from the right, and three rows of knitting from the left and then crossing them over. each time I did this I would accidentally drop the rows of knitting which then created a hole when I went to knit. The machine also got stuck quite a few times and we had to keep casting on over and over again! 

The honey comb knit was my favourite and the most successful, because if was not a very restrictive technique, and you could crate the honeycomb quite freely. you simply pulled a single loop of knitting up and cast it onto a needle, I kept doing this quite randomly in different areas and I really liked this way of creating texture, so this is something I am looking forward to experimenting with further as the week progresses.

Knitwear Day 2

We then moved onto weaving which was my favourite technique. We were asked to bring in anything we could find that would make an interesting weave, this could be plastic bags, ribbons, elastic or other pieces of scrap fabric. I focused on using sheer ribbons and scrap fabrics because I thought that the contrast of densitys would be quite interesting.

 I found this technique to be the easiest and most interesting. Once we had a row of knitting we simply used out material to weave over and under the needles and continued needing so that the mTeials would weave into the knitting. I loved this technique because it had the most impact but was also really quick to do and was easy to combine two really interesting materials together which I really liked. 

Another simple technique we learnt was fringing, and this involved the same technique as weaving, however you also passed the yarn over and under a ruler aswell as the needles to keep the fringing straight.

I think to improve upon my skills I would need to perhaps use the knitting machines independently in my own time just to get used to some of the techniques, because allot of my samples can be developed into something really fantastic

Digital print

Digital print. Day 1 

I have never used photoshop before or designed digitally on a computer, so I was really looking forward to digital print week so that I was able to learn new ways of creating and developing an idea using photoshop. To begin with we learnt the basics of creating patterns with Photoshop through different workshops. I immediately found this to be a challenge, as their was allot to process in a short pint of time, and once I made a mistake it was hard to rectify that as i wasn't used to using this software. I was however,  really suprised at the endless ways you can develop and modify patterns. 

We started with a simple circle shape, and then made that into a repast pattern just to learn the basics of how to design a pattern in repeat. I then started to play around with colour ways and changing the densitys of them to  develop the initial shape as much as possible. The next part of the workshops involved using existing images of flowers to make a repeat pattern. We learnt to extract shapes from within the flower, enhancing the colours and edges, and then placing them into the repeat patterns we had already made.

 It took me quite a while to make a successful repeat at first, because I have always liked to design quickly by hand and I'm not an extremely fast learner when it comes to technocology!! My favourite part of didgital print was taking these patterns that we made and placing them onto a garment. I had never considered designing on a computer as I enjoy designing by hand so much, however seeing a pattern digitally on a garment is really satisfying and gives a more realistic image of how a product is going to look was made, and this is something I would like to develop onto some of my fashion illustrations.

I surprisingly liked the refined more professional outcome of my first repeats, however I don't think they were that successful, as I didn't manage to develop them to the extent of my peers as I did become slightly concused and needed time to really practice and play around with photoshop in my own time out of class, which will then make things easier for me during the next part of digital print.

Digital print day 2

 I wasnt looking too forward to the next stage of digital print, because I'm not that confident using the software yet, however this next stage involved developing our own designs into a pattern, so I can spend more time on this and learn as I go along! 

We were asked to use something representative of our family history to inspire our designs. I looked back through my Turkish culture and wanted to incorporate the blue of the evil eye into my designs. the symbol itself is quite simplistic, so I drew it first using water colours and inks before scanning it into the computer. I thought that this would be a more unique and personal way of creating a pattern, and my tutor picked up on how the ink marks would look particularly interesting on a pattern!

I firstly started to play around with colours and densitys before thinking about how I could rotate the shape and look at it from different angles. Finding ways to manipulate the shape and make it into something more interesting was very challenging, and a lot of my initial outcomes were made through trial and error. Luckily for me the drawing itself had some really interesting elements to it, especially the mark making created with inks and water colours so I didn't want to over edit my pattern as it would take away what made the design so unique in the first place. 

I really liked playing around with the scale of the pattern and overlaying my designs  so I made a repeat pattern onto the background, and then made the shape larger and overplayed it on top which I found to look the more intricate and visually exciting as it shows the sill outer of the shape as oppose to it being a solid block shape.

When it came to colour I wanted to stick to the authentic Turkish blues however I felt like deep blues greens yellows also worked quite well, so I began to develop my repeats in these colours aswell, and also used different effects so that parts  of the shapes were extracted to show the negative shape. 

I also tried to render my patterns onto some of my existing collar designs from design week

My tutor then showed me how I can use the exact same colour oft inital drawings to form a bald ground for the pattern, and this was my favourite outcome because I was amazed at how the software can detect the colour of my ink drawing and transder it onto the background. To me this was the most unique and personal design, which I think is most representative of the brief.

Tate Modern Visit

Today we visited the Tate Modern to look at the "Energy and Processes exhibition. We were required to look around nine rooms, and select one to write a review on. I chose to focus my review on the William Eggleston Exhibition, as i felt as though i had a personal connection to his work, and it also related to the shoot i did during promotion week.

William Eggleston highlights the simplicity of everyday life in this enthusing exhibition at the Tate Modern, by capturing the ordinary moments of day-to-day life in the American South. “It happens when it happens, it’s not a conscious effort nor a struggle”. [Eggleston William. Online Available at http://photoquotations.com/a/219/William+Eggleston. Accessed 10/10/2013.] You are placed within a clinically arranged series of photographs, which give the impression of physically being a part of that moment in time, through the vivid use of colors and the everyday encounters portrayed in each image. These photographs have such an impact due to their customary atmosphere, and ordinary gestures within the photograph. There is a straightforward connection to these images, particularly the photograph of children at the gate, owing to the fact that there is a focus on capturing “by chance” moments. They convey a natural energy, and do not show the subject matter to be an imitation of someone or something; it is just the idea of capturing a single moment, which is easily relatable.  This exhibition exudes a reminiscent, but still existing ambiance as William Eggleston communicates his idea of conventional life through this tranquil display of photographs.  

I began this week by taking images that best represent my personality, physicalisty and overall self through a photo booth format. The idea of this task was to display photographs which best represent you, and I did this by focusing on different parts of my Body such as my eyes for example, because they are my favourite feature, and also on objects such as my shoes and glasses that are part of my everyday style.

 I also added in objects to make the photograph more visually interesting and to build on different ideas of how myself as an individual  would he portrayed by an objects aswell, as they can help lead to initial thoughts for a final photo shoot. The most useful and interesting part of this task was to look at others reactions to my photos, as others in my group had different takes and opinions on how they perceive my personality through my images, and this also triggered ideas for a photo shoot. 

We were also required to style eachother using our own garments and accessories, this was a really enjoyable task because It was a way of creating different personalities for people through styling them with your own garments, and it was also good for discovering how to use clothes in other ways than they were intended, for example putting jackets on back to front, inside out, and using necklaces as head pieces or belts. I think that the aim of this task was to pass your personal style onto others but find ways to make that style more subjective to the physicality and personal style of the individual you were styling, which I found quite difficult. It made me think a bit more outside the box and how to combine different garments together that I wouldn't normally do. 

We then moved on to style eachother using other peoples styling kits as oppose to our own, and this was quite interesting because we had to create a new personality for the individual and give them the personality of all the different clothes and garments I had to work with. I really enjoyed this process because it was fun to try and think about the type of person or target market I would be targeting when I'm styling with the clothes I was given.

Day 2 

After styling eachother with are own garments, we were required to form into groups and create a trend report which we would later present to the rest of out group. in order for us to understand the current trends from the perswpctive if different target markets and retailers we all went to different areas of London. Some of us focused on high street retailers which were extreamlu useful in terms of what is currently selling successfully to our target market of you. Adults and students, and others including myself went to high end stores to see how the current trends differ from high street retailers.

I visited Bond Street for my part of the trend report which is home to all the luxury brands. Some stores were harder to take photographs of the actual garments themselves, however each shop window had the main trend/ style that was currently popular at that time, so I went around each store photographing the shop windows and trying to piece together any recurring trends that I noticed. Chanel initiated the leather and tartan trend which were the two most popular trends I discovered. I also noticed allot of biker Wear,  leather skirts, tailored jackets , and allot of black simplistic dresses, and these were all more sophisticated to suit the target makert that were likely to shop in high end stores. Bold prints were also a key trend that I noticed in stores such as Missoni, Burberry, and Joseph which was something quite bold and different for the current autumn/winter season. 

when our groups got back in the studio we all managed to gather the same trend information but from different retailers and target markets, varying from designer boutiques to the hisghstreet.  in order to create a clear presentation to the rest of our peers we each took a trend and presented it on an a1 board. The aim of this was to make the board obvious to the audience of what the message and key trend was, so that a designer can easily create a collection from it for example. 

To give our trend report more of a story and a message, we researched into the history of each trend. So for tartan we looked back at classic Vivienne Westwood designs to show how designs of tartan has changed and modernized over time, and for the leather tend we looked at 80's punk fashion and musical influences to give the audience more  information on the classical elements of each trend .

 Presenting our boards to our peers and tutor was very challenging, especially as most groups had the same trends and similar information. It was up to us to ensure that we identified what the key information was and made it as impactful as possible, by going deeper into the importance of the designs, colours, and patterns to show how each trend differs from market to market. What made our presentation more interesting to our peers was that we gave our opinions on why we think these are the current trends right now. Was it the economy? politics? or musical influences for example. 

more than anything this enabled me to become more confident in delivering information to a group, aswell as working with others to form a presentation and taking on board everyone's ideas to make it impactful and making the message clear, aswell as Sharing my own opinions and going deeper into my findings. 

I would say that my entire group thought that we could have improved on making our Boards more clear in terms of what the trend was just by looking at them. some of our boards needed more explaining as to what the trend was, and this could have been avoided if we had used more images to build up more of a story, however this was all down to poor time management and failing to delegate a different responsibility for each  member of our group. however it was a great experience in becoming more confident in the points I was making and being able to back them up with images. Aswell as Woking within a team. 

Day 3 

To continue with this project of identity we were required to come up with a concept for a photo shoot which had to be representative of ourselves, and this could be in terms of physicality ,

personality or personal style. I wanted to focus on showing my personality through this photo shoot and include what is important to me, to show who I am as an individual. I began to think about ways I could photograph myself in the shoot, however I wanted to show myself in a way that does not neccasrily include me, and is not over representational. Looking back at my initial mind map I focused on the ten words which best describe me, and the word that had the moat significance to me was being "family orientated". 

This word triggered ideas for my shoot, and I created five mood boards to inspire my ideas. When thinking about the type of model I was going to use to best describe this side to my personality, I decided to use my young niece and nephew, as they are a big part of my life and to me represent being family orientated. 

The idea behind my shoot was to give the impression of showing family life, and having quite a natural unstaged surrounding. My first mood board was based around my own old family photographs of myself and my brothers and sisters showing our natural relationship, which is silly, playful and fun. My niece and nephew being brother an sister have that natural instinct to argue, play fight laugh and play around so I was confident that I would get the right type of shots.  most of the images were of young children giggling and just being children! so I wanted the mood of my shoot to be very unstructured and not too controlled so that I got really natural and honest shots, that are true to my normal family life. 

for the set of my shoot It was important that it not only was a homely atmosphere but that it was a natural ulsetting because I love open natural spaces and organic structures such as flowrs and gardens. My mood board for the set consisted of really rustic outdoor garden furniture, laterns, and most importantly flowrs, shrubs, bushes and greenery. 

I came to the conclusion of using my garden as the set for this shoot because not only was it an effective way of putting across my family vibe, but it has a really understated greenery which I added roses to the bushes to give more of an impact and visual interest.  

Another part of my research for poses and gestures that my niece and nephew could do was to gather old photographs of me and my siblings when we were younger. I managed to find some fantastic photos of us Playing together, or just obliviously posing as really small baby's and these were helpful in thinking of ways to obtain that unstructured image. I used some black and white photographs of my parents as children because the poses were similar, and I placed them in the background of my shots so that I could out across my family oriented atmosphere and to create the idea that I was shooting the photos in a family home. 

Some of the shots from my shoot 

These black and white photos inspired my idea to make my own photographs black and white aswell. I think that I was successful in creating this photoshoot as the feedback I got from my tutor and peers  showed that I had put across the righ message and that they percueved their own ideas of family life by staying that they were personal images to me, and to me this is a true reflection of who I  am as an individual.